![]() “The opportunity to expand the world of Azeroth for the players got us really excited,” Sivak said. They started talking more seriously in the past couple of months. He said the team saw the opportunity to evolve as a studio and work on World of Warcraft would fulfill the mission of delivering great multiplayer games. Sivak said the company was also looking for what to do next. The team had the ability to do stylized art, which we do, and work within medieval fantasy, which we love. And then the team felt like he had a lot of shared values and had a lot of knowledge of World of Warcraft. “My first conversation with Seth was back in December,” Hight said. It searched for external partners and Proletariat was on the short list as it was a well-known game studio. Toward the end of last year, the company started looking for other opportunities besides hiring more people at its internal studio. ” And what we’ve seen over the last year is that we need to increase the amount of content that we can create, and the frequency with which we’re putting it in the hands of our players.” “As you probably are aware, folks in World of Warcraft have a voracious appetite for content,” said Hight. How the deal came together Seth Sivak is CEO of Proletariat. Hight said the goal was to get access not only to the talented team but a senior leadership team with a lot of experience. Asked if the company would work on new games, Sivak said the focus for now is helping to build WoW. You have to make sure that the people who make WoW and the people who play WoW are well supported.”Īs for the Microsoft deal, Sivak said he didn’t know what change would come as a result but he is excited about the direction the company is going. You have to make sure that it’s now more inclusive in our workplace. He said, “You have to change your culture. But he noted the company is changing its culture and that’s “not a one and done.” Hight said it was “devastating” for him to go through the turmoil in the past year and to hear the things that happened. But we were pretty happy and satisfied with the direction that teams are going.” Obviously, there is a lot of work to be done to continue to make an awesome place for developers to work. In some of the earliest conversations, we discussed just how they were looking at continuing to improve the culture and continuing to make a great place for developers to work.” “And I think the Blizzard team recognized some of the challenges they’ve had. “We had a very kind of open and transparent conversation about this,” Sivak said. I mentioned the sexual discrimination investigation, the criticism of the Shadowlands expansion, the departure of numerous well-known developers, and other loss of talent. I asked Seth Sivak, CEO of Proletariat, if the company hesitated on the deal because of Blizzard’s weakening reputation, which has taken hits in recent years. Fans always wanted more, and while the team has continued to increase in size, it has been hard hiring. John Hight, general manager of World of Warcraft at Blizzard, said in an interview with GamesBeat it was challenging to support Shadowlands last year, and he acknowledged that sizable gaps occurred between WoW content updates. Dealing with past challenges World of Warcraft Dragonflight has reinforcements. And Blizzard Entertainment has been the primary division under investigation by the California Department of Fair Employment and Housing in a big sexual harassment and discrimination lawsuit against Activision Blizzard. It’s an awkward time for Blizzard to do this, as its parent Activision Blizzard is in the process of being acquired by Microsoft for $68.5 billion. Proletariat is a perfect fit for supporting Blizzard’s mission in bringing high-quality content to our players more often.” “A critical part of taking care of players is taking care of our teams-making sure we have the resources to produce experiences our communities will love while giving our teams space to explore even more creative opportunities within their projects. “We are putting players at the forefront of everything we do, and we are working hard to both meet and exceed their expectations,” said Mike Ybarra, president of Blizzard Entertainment, in an (amended) statement. Register Here World of Warcraft Dragonflight is coming this year. Join gaming leaders live this October 25-26 in San Francisco to examine the next big opportunities within the gaming industry.
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